Search results for "budgets"

• Digital Sweep: That's Where Marketing Dollars Are Going
  Email is the only owned and earned channel to see an increase in 2025, Gartner reports.
  June 3, 2025  Tags: budgets, cmo, digital, earned media, email, marketing, paid search, research, sponsored content
• Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028
  Search, display banners, streaming and CTV dominated local digital budgets last year, with Borrell Associates estimating the combined sectors will hold 78% of digital and 57% of total local advertising within three years.
  May 15, 2025  Tags: ad spending, amazon, budgets, canada, connected tv, data, digital, display, google, instagram, linkedin, local media, local search, meta, microsoft, paid search, research, revenue, search, social media, streaming, television, tv, video
• New Benchmarks Show CMOs Struggling To Do More With (Even) Less
  Reports from Deloitte and Gartner show that inflation, tech disruption, and AI-driven restructuring are squeezing marketing teams.
  May 13, 2025  Tags: budgets, cmo, martech, research, roi
• New Brand Survey: TV Upfront Ad Market Optimism?
  A survey by iSpot finds 16% of advertisers believe there will be declines in their budgets (1% to 49%), and 27% will see gains (1% to 49%) - while just 1% see their budgets climbing by 50% or more.
  April 18, 2025  Tags: ad buys, advertising, budgets, dsps, economy, media buying, research, streaming, television, upfront
• Brand And Performance Are Codependent - Here's Why
  New research shows spending patterns had little to do with making brands "winners" or "losers." Ninety percent of "winning" companies were at least somewhat integrated to connecting brand and demand.
  January 29, 2025  Tags: ad performance measurement, advertising, brands, budgets, marketing, measurement, performance marketing, research, search
• LinkedIn AI Services, Stream Video Sponsorships Enter Next Phase
  With 72% of B2B marketers expecting budgets to increase this year, per a LinkedIn study, the company said it will release support for lead generation and website visits in Accelerate campaigns.
  June 5, 2024  Tags: ad campaign, advertising, ai, artificial intelligence, budgets, cannes, linkedin, media buying, microsoft, online publishing, publishing, research, search, video
• $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
  Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate's estimates, but data shows budgets were also impacted in other media.
  May 24, 2024  Tags: ad campaign, ad fraud, advertising, apps, budgets, campaigns, canada, click fraud, connected tv, ctv, data, data management, digital, europe, impressions, invalid traffic, ivt, latin america, mobile, programmatic, research, search, television
• YouTube Blows Past Q1 Forecast, Ad Sales Rise 21% To $8.1B
  YouTube overdelivered on advertising in the first quarter -- growing a massive 21% to $8.1 billion in advertising revenue vs. the year-ago period.
  April 26, 2024  Tags: advertising, budgets, google, research, revenue, television, video, youtube
• The Automated Fix: Firms Succeed At Use, But Challenges Abound
  Email remains the top area for automation and social is second, Ascend2 reports.
  March 5, 2024  Tags: automation, budgets, email, performance marketing, research, social media, technology
• DOOH Video Climbing In Ad Spend
  Advertisers are increasing their use of short-form vertical video content from social campaigns on larger screens.
  February 6, 2024  Tags: ad buys, ad inventory, ad performance measurement, ad spending, advertising, budgets, campaigns, digital-out-of-home, display, finance, food, measurement, media buying, media measurement, out-of-home, outdoor, performance marketing, place-based networks, programmatic, programmatic video, research, retail, search, television, transportation, video
• Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report
  Independent agency NP Digital next week will release its 2024 Retail Reveal Report showing loyalty has become more of a focus, especially for the women who lead these companies. Some 40% of women respondents believe brand loyalty is a top priority vs. 34% of men.
  February 2, 2024  Tags: ad spending, agency, budgets, customer service, digital, ecommerce, loyalty, media buying, research, retail, search, trends
• What's The Second Largest Part Of Client Budgets, Yet Unmanaged And Unmeasured?
  If you guessed sponsorships, you probably also figured out that it may represent a big opportunity for people already familiar with managing and measuring the ROI of media.
  November 28, 2023  Tags: advertising, agency, budgets, marketing, media buying, media planning, research, roi, sponsorship, strategy
• Topic Talk: Study Shows What Marketers Are Researching
  Brand marketers are very interested in Generative AI and various forms of personalization, Bombora reports.
  October 13, 2023  Tags: artificial intelligence, b2b, b2c, brand safety, brands, budgets, email, generative ai, personalization, research, web sites
• CMOs Go Slow: Marketing Budgets Are Down, But Should Recover Next Year
  The CMO Survey finds that brand building investment has fallen, along with marketing spending on diversity and inclusion.
  September 27, 2023  Tags: artificial intelligence, budgets, cmo, digital, diversity, economy, email, inclusivity, marketing, research
• The 'P' In Performance Is Pronounced 'Mobile'
  Recovery during challenging economic times is a difficult process and risk can explode in directions marketers could not imagine, even with progressive technologies like machine learning and AI.
  September 26, 2023  Tags: ad buys, ad performance measurement, advertising, apps, artificial intelligence, budgets, connected tv, digital, ecommerce, gaming, machine learning, media buying, mobile, performance marketing, research, revenue, search
• Enterprise Digital Transformation: Be Influential, Tenacious and Patient
  Every organization is now a tech organization; every industry has been disrupted. To stay relevant and thrive, evolving enterprise organizations must surrender their best practices, their organizational structures and even their understanding of their product or service. How can you be a digital change agent in your organization, no matter your level or tech budget? Young Life's Digital Transformation Chief, R. Scott Harris, will share principles and life hacks to encourage you in a balanced people, process, platform and performance approach. It takes all of one's influence, tenacity and patience, but digital transformation is worth it for your career and your organization.
  September 26, 2023  Tags: apparel, budgets, digital, email, marketing, performance marketing, technology
• 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
  Seventy-four percent of ad budgets have been impacted by the economic downturn, and 47% of advertisers cite challenges with rising campaign costs, according to data from Accenture.
  August 31, 2023  Tags: ad spending, advertising, artificial intelligence, attribution, audience targeting, budgets, cookie tracking, cookies, data, digital, economy, generative ai, media buying, media measurement, pinterest, privacy, research, search, strategy
• Gartner: Generative AI Once Again Shaking Up Marketing Departments
  Despite risk-management challenges, 14% of senior marketing technologists in a Gartner survey said they have invested in tools based on generative AI and another 63% said they plan to do so within the next 24 months, while just slightly more than half see greater reward than risk.
  August 23, 2023  Tags: ad campaign, advertising, ai, artificial intelligence, budgets, data, digital, emerging markets, emerging media, martech, research, search, technology
• Advertisers Losing $6.6B To Bid Shading
  A research study explored the complexity of bidding environments and how current solutions perform for advertisers.
  August 10, 2023  Tags: ad buys, ad optimization, ad spending, advertising, agency, algorithms, artificial intelligence, budgets, digital, media buying, online publishing, programmatic, publishing, research, search
• Research: Just 7% Of CMOs Say They Are Success-Ready
  A new index based on 600 leaders worldwide uncovers worrisome gaps in marketing impact, alignment and investment.
  June 29, 2023  Tags: budgets, cmo, research
• Marketers Lack Confidence To Achieve Revenue Goals, CMO Council Study Shows
  The CMO Council and Sprinklr released a report Monday showing two in three marketers lack confidence in their ability to achieve goals in the face of economic adversity and uncertainty.
  May 15, 2023  Tags: analytics, attribution, budgets, cmo, data, digital, economy, metrics, research, search
• 64% Of Buyers Consider Creator-Generated Videos 'Premium'
  Most TV/video buyers are treating "creator-driven" and professional video content much alike in terms of moving budgets back and forth and the metrics they employ, according to an Advertiser Perceptions survey for IAB.
  May 3, 2023  Tags: audience measurement, budgets, media measurement, research, user-generated content, video
• Most Marketers Planned To Increase Ad Budgets For 2023
  Amid uncertainties about economic growth, some marketers expected to boost budgets by 50% or more.
  May 1, 2023  Tags: budgets, cmmr, ctv, digital, display, media measurement, media planning, nielsen, ott, social media, television, video
• Upfronts Survey: 74% To Spend As Much Or More As 2022, Streaming, New Currencies To Play Key Roles
  Nearly a third of advertisers say they'll allocate more than 20% of their upfronts budgets to streaming platforms.
  April 20, 2023  Tags: ad buys, alternate currencies, budgets, currencies, hulu, linear tv, research, streaming, television, upfront
• ANA Finds 3-to-1 Gap Between Interest And Actual Investment In Diverse Suppliers
  "One hypothesis about the gap between interest and investment is that many companies which have interest are still 'sitting on the sidelines' and don't know how (or where) to get started," the diverse supplier report notes.
  April 10, 2023  Tags: ad spending, advertising, agency, ana, budgets, diversity, media, multicultural, research, supply side platform
• UBS Analysts Estimate Costs Of Google Bard On Search Queries
  UBS analysts examined the cost risks for Alphabet around the integration of generative AI into Google search and have seen recent evidence that costs are coming down rapidly, including OpenAI stating that it had managed to reduce costs for ChatGPT by 90% over December through March.
  March 17, 2023  Tags: artificial intelligence, budgets, chat, chatbots, google, language, meta, research, search, technology
• Horizon Finds Inflation A Growing Concern, Consumers Accuse Brands Of 'Greedflation'
  A new study from the agency shows the perception of "corporate greed" is one of the fastest-growing inflation concerns among U.S. consumers.
  March 17, 2023  Tags: ad spending, agency, budgets, consumer experience, corporate ethics, economy, finance, government, media, research
• Harder Times Shift Advertiser Focus From Harmful Content To Performance
  "My feeling is it's a blip and we'll see that stabilize in the next wave," predicts Advertiser Perceptions' Sarah Bolton, who has been tracking ad exec concerns about trust in advertising and misinformation.
  March 14, 2023  Tags: ad buys, advertising, budgets, content, content issues, corporate responsibility, economy, journalism, misinformation, news, performance marketing, publishing, research, tracking, trust-based marketing
• Survey: 40% Of Upfront Budgets Pegged For CTV, 29% Of Buys To Use Alternate Currencies
  Economic uncertainty has made investment flexibility and ROI bigger priorities than ever, confirms an Advertiser Perceptions buyer survey.
  March 9, 2023  Tags: advertising, audience measurement, budgets, connected tv, ctv, research, upfront
• Can TikTok Build D2C Brands?
  Prebiotic soda Poppi became one of the fastest growing non-alcoholic beverages in the U.S. in part from mastering emerging social channels. But how did Poppi go viral on TikTok with over 48.5M views from a single post, rank #1 on Amazon search for "soda", and sell over half a million dollars of online purchases in just one day? Poppi's Co-Founder and Chief Brand Officer, Allison Ellsworth, shares how leveraging TikTok became a main awareness and growth driver and how Poppi's cultural cachet was built through organic social, influencers and content creators. We will explore how D2C brands can benefit from these tactics, maneuver limited media budgets, and ultimately create a brand consumers love.
  December 23, 2022  Tags: beverages, brand marketing, brands, buddy media, budgets, carbonated beverages, consumer, content creators, influencer marketing, media, social media, social networking