Tag results for "advertising"
- At Cannes Lions, Ad Measurement Is The Creative Industry's Most Urgent ChallengeAs brands and agencies confront tighter budgets and heightened expectations, the stak ...
- Samsung 'Playable' Ad Breaks To Feature New Mini-GamesSamsung Ads' "GameBreaks" is expanding its portfolio of interactive mini-games. Four n ...
- GAI Revenue And Performance Modeled By New Street ResearchHow much will generative AI-based ads, creative, and tools increase revenue f ...
- IAB Expands 'Excellence' Leadership To Keep Up With InnovationThe new leadership team will support innovations that are beginning to ga ...
- How To Get Beyond The 'Wallpaper' Of Pharma's Look-Alike AdsTop execs at Moon Rabbit agency discuss the symptoms of IPAS: ineffecti ...
- CPM Freefall: Display Prospecting Prices Declined In Q1Marketers are leaning into upper-funnel audiences, AdRoll reports. ...
- Upfront Update: Prime/Freevee To Grow 30% To $1.8BIn addition to steady gains from "Thursday Night Football," MoffettNathanson analyst Micha ...
- Content Creators Vs. Legacy Media: Fast-Forward Your Ad RemoteWPP Media estimates content creators and distributors will more than double the ...
- NJ Lesson For Campaign Commercials: Stay Away From AI ImageryA commercial dubbed the worst in the New Jersey primary for i ...
- Streaming Ad Exposures Drive Attention, Study FindsA new study says advertising on free streaming/FAST platforms can result ...
- Amazon Ads Launches AI Vision For CreativeAmazon Ads has launched an upgrade to its video generator for U. ...
- InMobi Goes Agentic, Creates Curation HubInMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmat ...
- Amazon Ads' Heroic 'Acts Of Kindness' Soars With 'Superman'Messaging and activations will span Amazon platforms, including Prime Video advertising f ...
- Martha Stewart In 'Love' With Netflix's Korean LineupChemistry's spot says emotional connection transcends language. ...
- WPP Downgrades Global Ad Growth Forecast To 6%Despite the macroeconomic turbulence, a WPP Media report upgrades its US advertisi ...
- NAD Calls Out Microsoft For Misleading Copilot Productivity ClaimsThe National Advertising Division questioned several productivity claims Microsoft made related ...
- Google Forces Industry To Rethink Impressions, CTRs, Remake KPIsA Raymond James research note analyzes impressions and paid clicks - pa ...
- IAB Releases Invoice API Specs For Public CommentThe draft represents "a unified, system-agnostic set of API specifications designed ...
- OpenAI Flags Privacy Concerns In NYT Copyright CaseOpenAI plans to appeal a copyright order brought by The New Yo ...
- Why Meta Is Willing To Invest $10B In An AI StartupClean data ensures AI models learn accurate patterns that lead to reliab ...
- Reigning MFA: Its Sites Command 10% Of Global Programmatic SpendNine percent of sites with open programmatic spend were flagged as Ma ...
- IAB Tech Lab Containerization Project Moves Programmatic To Next LevelIAB Tech Lab has announced a project to standardize container technology f ...
- LinkedIn Pushes Video Creation With New Ad Products, Adobe PartnershipThe new ad products and partnership are focused on helping B2B markete ...
- Perplexity CEO Eyes 1B Queries Served Weekly By Year EndMoving from answers (several searches in one) to actions (an entire browsi ...
- Wieser: Network Ad Spend Down 11%, Streamers Up 26%Total national TV ad revenue (including CTV) will fall 6.3% in 20 ...
- AI Search Ad Spend To Reach $26B By 2029AI search ads will impact traditional search businesses and present challenges f ...
- Meta Introduces New Ad Performance Tools To Optimize ConversionsIn an effort to help advertisers optimize the most "valuable" conversions f ...
- TikTok Announces AI Ad Tools For Precise TargetingAt its annual ad summit Tuesday, TikTok announced new AI-powered ad a ...
- 'Newsweek' Acquires Adprime, Healthcare Ad PlatformThe acquisition of Adprime furthers vertical strategy for "Newsweek." ...
- Fox Names Vohra CMO, EVP-Ad SalesVohra will oversee development and execution of ad-sales marketing efforts across F ...
