- Layering AI To Identify How Viral Information Spreads
Data & Programmatic Insider, Laurie Sullivan - Monday, June 9, 2025
Gudea's technology allows it to "map how information moves online" to predi ...
- TikTok Makes Brands Pay For Feed Views
MediaDailyNews, Colin Kirkland - Wednesday, June 4, 2025
TikTok is changing the way businesses amass views on the company's e-commer ...
- Coca-Cola Exec Identifies Omnichannel Roadblocks For The Brand
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
First-party data can help, but for big CPG firms like Coca-Cola, omnichann ...
- AI Agents Feeding On Data Make Conversational Commerce Personal
MediaDailyNews, Laurie Sullivan - Wednesday, May 28, 2025
Smartly recently integrated Reddit into its network and is working to advan ...
- Roblox Launches In-Game Commerce With Beauty Brand
MediaDailyNews, Colin Kirkland - Thursday, May 15, 2025
Roblox creators and brands can now sell physical real-world products directly ...
- QVC Taps TikTok For Gen X Shopping Event
Marketing Daily, Sarah Mahoney - Tuesday, May 6, 2025
The May 14 livestream features celebrity hosts, Q50 influencers, and a pu ...
- Meta Launches AI Search App Independent Of Platforms
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 29, 2025
The launch of its stand-alone AI app, which includes a Discover fe ...
- Tariffs Soured Ad Market, But Q1 Buys Remained Strong
MediaDailyNews, Laurie Sullivan - Tuesday, April 22, 2025
Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff polici ...
- Best Buy Launches Creator-Run Shopping Program
MediaDailyNews, Colin Kirkland - Tuesday, April 8, 2025
Best Buy has begun inviting influencers to join its "new curated shoppi ...
- Influencer Marketing Budgets Are Poised To Surge in 2025, WFA Report Finds
Research Intelligencer, Robert Williams - Wednesday, April 9, 2025
Influencer management is increasingly collaborative, with 79% of brands working with influenc ...
- QVC Announces 900 Layoffs, Doubling Down On Live Commerce
Marketing Daily, Sarah Mahoney - Monday, March 31, 2025
The company reports a $1.27 billion loss as sales decline again. ...
- Could Orme Revolutionize Social Commerce?
Media 3.0, Colin Kirkland - Monday, March 24, 2025
With deep ties to the world of branded content, Orme founders Fais ...
- Why Advertisers Miss The Target
Data & Programmatic Insider, Laurie Sullivan - Monday, March 17, 2025
Data misclassification has become too common at a time when technology li ...
- TikTok's CPMs Tank, Pinterest's Soar
MediaDailyNews, Colin Kirkland - Wednesday, March 12, 2025
TikTok is losing credibility as a go-to for brand investments, with i ...
- AI On SMBs' Top List To Automate Advertising, Marketing
MediaDailyNews, Laurie Sullivan - Friday, March 7, 2025
A survey of new small business owners finds 43% will maintain ...
- Cost-Per-Acquisition Watershed Moments Key For Performance Marketing
MediaDailyNews, Laurie Sullivan - Friday, March 7, 2025
The cost to acquire new customers may require an adjustment in ...
- Apple Announces $500B Investment In U.S., Includes AI, ML, Education
MediaDailyNews, Laurie Sullivan - Monday, February 24, 2025
Plans for the next four years include accelerated investments in AI a ...
- Gen Z Embraces Social Commerce, While Boomers Remain Hesitant
Research Intelligencer, Robert Williams - Tuesday, February 25, 2025
Social media shopping has gained traction with Gen Z because of t ...
- Report: The Growing Impact Of Social Commerce
MAD, Steve McClellan - Monday, February 24, 2025
The WPP report found that more than a quarter of fashion a ...
- TikTok Adds Commerce, Livestream Shopping To More Regions
MediaDailyNews, Colin Kirkland - Wednesday, February 19, 2025
Along with its recent plans to launch in Mexico, TikTok will expa ...
- Amazon Shutters 'Inspire' Video, Photo Shopping Feed
MediaDailyNews, Colin Kirkland - Tuesday, February 18, 2025
Amazon is discontinuing its Inspire social feed, which resembled TikTok Shop a ...
- Consumer Brands Late To Adopt Social Commerce Strategy: Report
MediaDailyNews, Colin Kirkland - Monday, February 17, 2025
Thirty percent of consumer brands do not have a social commerce strateg ...
- Amazon Develops Predictive Model For Databases
MediaDailyNews, Laurie Sullivan - Monday, February 17, 2025
The tool can be used to benchmark application domains such as ecommerc ...
- Social Commerce, Live Shopping: A Conversation With Mavely's Usaid Khan
MediaDailyNews, Colin Kirkland - Thursday, February 13, 2025
Mavely VP of Business Development Usaid Khan talks about the promise ...
- Reporter's Notebook: SoCom
MediaDailyNews, Colin Kirkland - Wednesday, February 12, 2025
LOS ANGELES, CA -- SoCom, hosted by Orca, attracted an eclectic m ...