- Layering AI To Identify How Viral Information Spreads
Data & Programmatic Insider, Laurie Sullivan - Monday, June 9, 2025
Gudea's technology allows it to "map how information moves online" to predi ...
- Marketing Shift Helps Chewy Beat First-Quarter Forecasts
Marketing Daily, Sarah Mahoney - Thursday, June 12, 2025
Targeted spending and a broader funnel brought in higher-value customers, even ...
- Lowe's Taps MrBeast To Build Gen Z DIY Buzz
Marketing Daily, Sarah Mahoney - Thursday, June 12, 2025
A new creator network aims to turn housing angst into hammer tim ...
- Starbucks To Add Content Creators To Payroll
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, June 12, 2025
Creators will receive a full-time salary, rooming accommodations through Marriott Bonvoy, a ...
- Pinterest To Host LTK Influencer Shopping Content
MediaDailyNews, Colin Kirkland - Thursday, June 12, 2025
To boost its strategic position in the social commerce sphere, Pinterest wi ...
- Walton Heiress' Anti-Trump Ad Sparks Boycott Threats Against Walmart
Marketing Daily, Sarah Mahoney - Wednesday, June 11, 2025
A full-page "New York Times" ad backing the "No Kings Day" prote ...
- Marriott Launches Bespoke Retail Media Net
MediaDailyNews, Joe Mandese - Thursday, June 12, 2025
"Marriott Media" will utilize first-party data to target travelers across digital a ...
- Jon Hamm Likes Carvana -- NOT Dog Birthday Parties
Marketing Daily, Sarah Mahoney - Tuesday, June 10, 2025
The online used car retailer's new campaign invites a little more come ...
- PMG Acquires Momentum Commerce
MediaDailyNews, Joe Mandese - Wednesday, June 11, 2025
PMG continues its expansion, acquiring Boston-based Momentum and adding its team ...
- Academy Sports Bets Big On Fun In New Brand Push
Retail Insider, Sarah Mahoney - Wednesday, June 11, 2025
As competition heats up, the retailer leans into joy - not pressu ...
- Walmart To Amazon: We Sell Bear Spray, Too
Marketing Daily, Sarah Mahoney - Monday, June 9, 2025
With a megaphone, clogging shoes and actor Walt Goggins, the retailer wan ...
- 'Easy' Living: Staples Highlights Its Business Expertise
MAD, Fern Siegel - Wednesday, June 4, 2025
The campaign is more than a cultural callback; it's a reintroduction ...
- AI Search Ad Spend To Reach $26B By 2029
MediaDailyNews, Laurie Sullivan - Wednesday, June 4, 2025
AI search ads will impact traditional search businesses and present challenges f ...
- WPP Media Unveils 'Open Intelligence For Retail,' Names Data Partners
MediaDailyNews, Joe Mandese - Thursday, June 5, 2025
WPP Media, which earlier this week unveiled Open Intelligence, its new AI-power ...
- Meet The People Acquires Retail Media Specialist Yeoman Technology Group
MAD, Steve McClellan - Tuesday, June 3, 2025
The deal is MTP's tenth M&A transaction since its founding four yea ...
- Pinterest Preps For A 'Digital Detox' Summer
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 4, 2025
Joss & Main leans in to the Pinterest trend with a seri ...
- Kristin Chenoweth Casts A Spell On Bored Dogs And Guilty Humans
Retail Insider, Sarah Mahoney - Wednesday, June 4, 2025
Nom Nom's new campaign targets a fretful audience of dog owners worri ...
- Ulta's Marketing Strategy Taps Beauty's Role As Escape
Marketing Daily, Sarah Mahoney - Monday, June 2, 2025
Shoppers seek relief, not just routines, as the retailer's launches, events, a ...
- Google-Backed AI Startup Focuses On Personal, Not Personalization
Data & Programmatic Insider, Laurie Sullivan - Monday, June 2, 2025
Glance, backed by Google and InMobi, launched a platform for AI-driven commer ...
- Sally Beauty Partners With Nonprofit 'Free Mom Hugs' To Support Pride Events
Marketing Daily, Danielle Oster - Sunday, June 1, 2025
The beauty retailer is also amplifying the voices of LGBTQ+ founders a ...
- Amazon Pulls Ads From Google Shopping, Again
MediaDailyNews, Laurie Sullivan - Friday, May 30, 2025
Amazon recently made its most significant retreat since 2020 when it paus ...
- Mastercard Has Front-Row View Of How Fast Performance Changes
Performance Marketing Insider, Laurie Sullivan - Monday, June 2, 2025
Mastercard sees all types of consumer purchases, giving it connections to consume ...
- Warby Parker's New Phone Tool Provides Instant Frame Recommendations
MAD, Steve McClellan - Thursday, May 29, 2025
Developed with Stagwell's Kettle, the companies call it a first-of-its-kind technology a ...
- How Dick's Is Outplaying Nike -- And Everyone Else
Marketing Daily, Sarah Mahoney - Wednesday, May 28, 2025
With House of Sport stores, fast-growing private labels, and smart cultural play ...
- AI Search, Tariffs To Influence Amazon 'Prime Day'
MediaDailyNews, Laurie Sullivan - Wednesday, May 28, 2025
AI will become the tool to search for the best deals ahe ...
- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: Nielsen
Research Intelligencer, Robert Williams - Thursday, May 29, 2025
Retail brands are moving aggressively toward digital channels, while tech and finan ...
- Buc-ee's Expansion Makes Road Trippers Very Happy
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, May 27, 2025
"The Texas-based travel center giant is bringing its beaver-branded magic to ev ...
- Teddy Swims Tries to Help Kay Jewelers 'Love Louder'
Retail Insider, Sarah Mahoney - Wednesday, May 28, 2025
The soulful R&B star is stepping in as Kay's "chief love officer ...
- Trader Joe's, Patagonia, Costco, Toyota Soar In Brand Reputation
Marketing Daily, Sarah Mahoney - Friday, May 23, 2025
In a year of rising prices, shoppers reward brands that feel li ...
- Vitamix Appoints Colle McVoy Integrated Creative AOR
MAD, Fern Siegel - Thursday, May 22, 2025
The agency's first work is expected around Q4 of this year. ...