Tag results for "influencer marketing"
- Pixly Selects Fortin To Oversee Consumer Brand-Influencer PracticeAs senior vice president, she will enlarge the department and lead brand-buildi ...
- Software Maker Later Buys Influencer Platform Mavely For $250 MillionThe companies said the deal accelerates Later's ability to deliver "full-funnel impa ...
- Horizon Affiliate Blue Hour Augments Influencer Content, Makes It 'Shoppable'The new tool, dubbed Swell.AI, was developed in partnership with KERV, a ...
- Dentsu Demonstrates How To Make Logos And Influence PeopleDentsu this morning unveiled a new dedicated influencer marketing practice, including ...
- Trade School Selects Choi To Lead Creator Strategy, MarketingAtlanta-based Trade School, which launched in 2020, is a sister agency ...
- Why Walking In This Stiletto Collective CEO's Shoes Is Anything But BoringWhat's your work/life philosophy? For Ly Tran, intrepidity is at the t ...
- 67% Likely To Purchase After Seeing An Influencer-Endorsed Product In OOH Ad: OAAAGen Z and Millennials are significantly more engaged with OOH advertising compar ...
- BTS REWIND: How This Tenore Exec Continues To Make The Impossible PossibleI had the pleasure of talking with Natalie Gomez, formerly Guzman, ...
- Social Media Is Deemed Most Likely To Face Challenges In 2025Challenges include legislation that may limit social use and heightened brand ri ...
- The Influence Of 'News Influencers'Today's post is about research on the influence of "news influencers." Bas ...
- TikTok Shop To Ramp Up Livestream Shopping Deals For The HolidaysTikTok continues to prioritize its in-app livestream shopping initiatives this upcoming seas ...
- Brand Safety In Influencer Marketing: How To Avoid Controversy And CrossfireWith the right tools for selecting and vetting talent and online engagemen ...
- TikTok Integrates With ByteDance-Owned App Lemon8 Ahead Of Potential U.S. BanTikTok users can now use their accounts to directly access ByteDance-owned photo-shari ...
- Trump Spent Less On Paid Social Media, Used Influencers To Reach Young MalesAlthough Donald Trump's campaign spent less on traditional social-media advertising, it w ...
- Influencers Influence Prescriptions, Say Half Of Docs In StudySixty-nine percent of doctors engage with influencer content daily and 90% weekl ...
- How This Every Man Jack VP Has Everything She NeedsEvery Man Jack's Ellie Off has a fearless approach to risk taki ...
- Why Nekter's Co-Founder Keeps Saying Yes!We all need to say "yes" to things more often! That's wh ...
- Havas Lynx Launches Healthcare Influencer OfferingThe decision to launch the practice was partially based on agency resear ...
- Why Brands Need Creators To Stay RelevantThe creator economy is exploding, with one estimate that it will gr ...
- How This Taste Of Koko Founder Is Influencing The Marketing WorldWith no grand plan in mind, A Taste of Koko's founder, Ja ...
- How This Windsor VP Of Marketing Continues To InspireCatherine Seaton discusses the power of saying "yes" to new opportunities, embraci ...
- As TikTok Heads To Court, Another ByteDance App Surges In The U.S.The Lemon8 app has been described as a mix between Instagram a ...
- Influencers, Creators Gain Conversion, Engagement, Bid Rate Data On CampaignsHumanz drops a tracking pixel on every company's site it works wi ...
- Google 'Afterlifestyle' Influencer Plays On Warner Bros.' 'Beetlejuice'Google launched a series of ads introducing Bob, a popular "afterlifestyle" influence ...
- AI Simulates How Consumers Will Respond Before Ads RunUsing decades of survey-based research, Ipsos built a method that uses ...
- The TikTok Shop Effect In Search No One Wants To DiscussSocial media companies have turned into search engines, but brands and influence ...
- President Biden Hosts Content Creators At The White HouseWhite House officials met with content creators Wednesday to discuss issues ...
- Can 'Allbirds By Nature' Help Recapture The Brand's Former Glory?CMO Kelly Olmstead hopes the comeback campaign can re-energize former fans ...
- Looking For a Man In Finance? SkinCeuticals Uses TikTok Snark For Product LaunchL'Oreal's high-end skincare line is teaming up with the Gen Z influenc ...
- Economic Doubts Are Biggest Challenge For Financial PublishersPublishers that depend on affiliate revenue also are concerned about changes ...
