Tag results for "influencer marketing"
- LinkedIn Pushes Video Creation With New Ad Products, Adobe PartnershipThe new ad products and partnership are focused on helping B2B markete ...
- Coca-Cola Exec Identifies Omnichannel Roadblocks For The BrandFirst-party data can help, but for big CPG firms like Coca-Cola, omnichann ...
- More News Influencers Join Bluesky, But X Still Dominates The ConversationThe share of news influencers with Bluesky accounts more than doubled ...
- X Works Toward 'Video First' Approach With More Exclusive ContentPart of the company's move toward exclusive in-app programming, "X Originals" includ ...
- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: NielsenRetail brands are moving aggressively toward digital channels, while tech and finan ...
- Publicis Expands Influencer Offering With Captiv8 AcquisitionThe transaction follows last year's acquisition of influencer platform Influential by t ...
- Publicis Buys Captiv8, Plans Massive Influencer PlatformWith Captiv8 now under the vast umbrella of companies owned by Publici ...
- Social Media Activation Puts Crocs On NYC StatuesDigitas facilitated the partnership between Crocs and Po - without spending mon ...
- Influencer Platform Partners With Perplexity For Data-Driven CampaignsInfluencer marketing platform Captiv8 has announced a partnership with AI-powered search engi ...
- Why Saylor's Head of Creative Continues Making WavesHow do you build a creative career while balancing the demands ...
- Omnicom Media Group Consolidates Influencer Marketing Services Under CreoThe company launched the full-service creator and influencer marketing agency in 20 ...
- How This 50/50 Women On Boards' CEO Is Leading With PurposeHave you ever felt the need to hide parts of your person ...
- Gen Z Is Redefining Financial Success, And Brands Need To Catch Up: DentsuBrands that meet Gen Z consumers with humility, support their goals a ...
- Best Buy Launches Creator-Run Shopping ProgramBest Buy has begun inviting influencers to join its "new curated shoppi ...
- Influencer Marketing Budgets Are Poised To Surge in 2025, WFA Report FindsInfluencer management is increasingly collaborative, with 79% of brands working with influenc ...
- Brands Continue To Invest More In Influencer-Led CampaignsBrands remain determined to increase influencer marketing spend, according to a surv ...
- Meta Launches AI-Powered Creator Tools On InstagramTo drive partnership campaigns, Meta is inviting brands to access personalized, AI-enabl ...
- How This Olly Director Brings Inspiration & Delight Into Her WorldDo you remember all of your mentors? Jennifer Peters does, and, thou ...
- Influencer Spend To Surpass $10B This YearAnother $1.37 billion will be added to the market this year, pushi ...
- How This Hooters' Marketing Exec Is Feeding The DreamFrom Hooters Girl to marketing leader! Fresh out of high school, Melis ...
- Yankees Relax Longtime Facial Hair Ban"It's not just about grooming; it's about personal branding and the natu ...
- Snapchat Expands Creator Offerings Through Partnership With LaterSnap aims to expand its creator offerings through a partnership with Late ...
- Report: The Growing Impact Of Social CommerceThe WPP report found that more than a quarter of fashion a ...
- Younger Consumers Are More Likely To Trust Influencer RecommendationsProfessional reviewers such as Consumer Reports remain a trusted source of produ ...
- Instagram Invites Creators To Get Paid Via Written Brand EndorsementsWith 40% of people using creator recommendations on Instagram when shopping, accordi ...
- Publicis Bolsters LATAM Influencer Ops With BR Media Group DealFounded in 2012, the firm has a network of over 500,000 creato ...
- Social Commerce, Live Shopping: A Conversation With Mavely's Usaid KhanMavely VP of Business Development Usaid Khan talks about the promise ...
- Can You Hear Her Now? How This Verizon Exec Is Dialing Into SuccessTo all the working moms out there-have you cracked the code ...
- Welcome To Commerce 3.0, The Social KindHow can marketers make the most of social commerce? Scott Sutton, C ...
- Ankler Media Starts Paid Newsletter On Creator MarketThe product will cost $129 a year on Substack, Ankler says. ...
