How much will generative AI-based ads, creative, and tools increase revenue for platforms, brands, agencies and publishers? New Street Research models trends and numbers to provide the outcome.

Gannett became the first publisher on Wednesday to use Taboola's DeepDive generative AI search engine, but the tool seems to be missing several important features.

AI gives brands a new marketing channel to help consumers shop on their devices - such as when an Apple device user takes a screenshot of any app. The search function found on the bottom of the screen can recognize screenshots like products and events.

Demand for scalable, data-led solutions has driven a 20% increase in performance-related deals and a 196% rise in median deals, according to media and tech advisory firm WY Partners.

Clean data ensures AI models learn accurate patterns that lead to reliable prediction and targeting across advertising. Meta reportedly plans to put billions into an AI startup entrenched in this type of business model centered on data.

Some 92% of Hispanic music listeners say music connects them to their culture, and nearly eight in 10 say they're proud to listen to and see artists who represent them and their community, Dos Equis says.

Marketers must adapt to a new world where Google is less relevant and search increasingly takes place outside historic channels. Costs per click and invalid traffic also have risen. What's next?

If you could imagine Mac, the chatbot designed by Donna Bedford, global SEO strategy and operations lead at Lenovo, what would it look like and what special features would it have?

"We're about to go through the biggest change since the start of Google, all driven by AI," said Conductor CEO Seth Besmertnik. "Nuances and personalization that comes along will create huge opportunities and challenges."

Mastercard sees all types of consumer purchases, giving it connections to consumers other companies do not have and providing insight into customer acquisition strategies across emerging channels and platforms -- and helps the company provide personal offers.