The company is uniting its property and digital platforms under a single brand vision. Read the whole story
Joan Lyall says agencies can "create something powerful by bringing creative and media closer." Read the whole story
The company previously worked with PMG who was named global media AOR a year ago. It was not clear if PMG defended the account. Read the whole story
An announcement characterized the pending departure as Read's decision to retire-he's been with the company for more than 30 years. Read the whole story
- COMMENTARY
Nine percent of sites with open programmatic spend were flagged as Made for Advertising sites. Read the whole story
"The Other Hand" campaign notes how "99% of people eat Cheetos with their dominant hand. Using your other hand? It's a Cheetos thing." Read the whole story
- COMMENTARY
We are seeing the rise of a more sophisticated hybrid model, where leaders strategically decide which functions to own and which to farm out. Read the whole story
The online marketplace for collectible cards is debuting its first TV ad. Read the whole story
Aimee Lou Wood and Patrick Schwarzenegger tout the platform's versatility. Read the whole story
"It's exciting to see a 44% increase this year in hybrid adoption as more people are discovering the smart middle ground," says Hyundai CMO … Read the whole story
This is Atomic London's first work since becoming the brand's creative agency. Read the whole story
