TikTok is changing the way businesses amass views on the company's e-commerce app's main feed, potentially changing the way small businesses operate on the … Read the whole story

Paramount spends an estimated $400 million on measured media annually, according to agency research firm COMvergence. About $240 million is earmarked for the U.S. Read the whole story

WPP Media, which earlier this week unveiled Open Intelligence, its new AI-powered "Large Marketing Model," this morning disclosed three new retail data partners -- … Read the whole story

At its annual ad summit Tuesday, TikTok announced new AI-powered ad and creator tools designed to help brands enhance their chances of reaching intended … Read the whole story

Adobe plans to integrate more dynamic reasoning into its AI agentic agents with the ability to automatically determine how to work across platforms, other … Read the whole story

AI search ads will impact traditional search businesses and present challenges for brands - especially those with heavy investments in traditional keyword-based search advertising, … Read the whole story

The ad industry self-regulatory group Digital Advertising Alliance will consider issuing guidance regarding the use of artificial intelligence for behavioral targeting. Read the whole story

The official start of the fall television season is still about four months away. But for insiders at media companies, agencies, and advertisers (as … Read the whole story

In an effort to help advertisers optimize the most "valuable" conversions for their overall strategy, Meta is expanding its suite of ad products designed … Read the whole story

Charles Barkley and Ernie Johnson had class, while Shaquille O'Neal and Kenny Smith did not as the foursome said farewell to TNT. Read the whole story

Oregon Governor Tina Kotek this week signed a bill that prohibits companies from selling data that can identify a consumer's location within 1,750-foot radius. Read the whole story

"One Story, One Future" is third consecutive effort from LGBTQ+ advocacy org and one of the nation's largest OOH media networks. Read the whole story

Effie Worldwide also named AB InBev the most effective marketer, McDonald's the most effective brand, Ogilvy the most effective agency network, ALMAP BBDO the … Read the whole story

Today they announced they have joined forces as new co-owners of Australia's freshly rebranded SailGP team: the Bonds Flying Roos. Read the whole story

Total estimated national TV ad revenues for the NBA playoffs are nearly the same as a year ago, slipping 1% to $344.8 million, according … Read the whole story

Trump appointee Nathan Simington unexpectedly announced that he plans to exit the FCC this week. Read the whole story

The company was founded in Toronto in 2021 by Jacob Ciesielski, and will be aligned with Havas CX Canada, led by President Alex Chepovetsky. Read the whole story